Human Geometry

Human Geometry (HG) is a human resource consulting company.HG is targeting the emerging company market.This will be especially appealing to many startup companies that find capital scarce. 

Major Adversity, the owner will be leveraging his past and current personal/professional relationships to generate business for Human Geometry.Major will be the sole employee until month six when he will be hiring a human resource specialist/manager to help out with the consulting.

Objectives 

The objectives for the first three years of operation include:

• To create a service-based company whose primary goal is to exceed customer's expectations.
• To increase our number of clients served by 20% per year through superior performance and word-of-mouth referrals.
• To develop a sustainable start-up consultancy firm that can survive off its own cash flow and has significant equity holdings in emerging companies.

Service Summary

Human Geometry provides human resource consulting to emerging companies in the Portland/Vancouver market.Human Geometry will charge a below market rate and take stock options in the company.Human Geometry will  provide consulting for the following service areas:

• Human resource management.
• Organizational management.
• Professional development.
• Employee relations.
• Labor relations.
• Benefits and compensation.
• HR policy and procedure.
• Executive search.

The pricing structure will either be an hourly rate or a per project fee.  These options will be settled on in negotiation with the client. In general, Human Geometry is willing to be as flexible as possible.

Market Analysis

Emerging companies will be the target market for several reasons:

1. They are in need of HR services as they are growing rapidly.
2. They often do not have a large enough in-house solution as they are increasing in size.
3. Capital is a scarce resource for emerging companies so the ability to accept stock options in replace of cash is appealing.

Milestone

Human Geometry will have several milestones early on:

1. Business plan completion.This will be done as a roadmap for the organization.This will be an indispensable tool for the ongoing performance and improvement of the company.
2. Set up office.
3. HG's first five customers.
4. Profitability

Sales Strategy

As stated earlier, the marketing and sales will be done primarily through networking. This means the HG will have been developed through a personal/professional relationship that HG has developed either in his previous professional work or through his activities.

HG will be able to explain to the prospective client the areas that he has experience in and the solutions that HG can offer.

The first month will be used to set up the office. Additionally, during the first month HG will be working hard on developing contracts. The second month will see some activity, but it will not be until month six when business will be picking up at a higher rate.Sales will continue to grow through year three.